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Group Marketing Services incorporated February 1973. Initially, offering group pensions, group health, and life and credit insurance plans.

In June 1974, The Great Lakes Employers Association (a true business association) was formed for the purpose of providing the small businessman the opportunity and advantages of large volume purchasing when providing group insurance benefits for their employees. GLEA provided life insurance, accidental death and dismemberment coverage, weekly indemnity plans and medical benefits.

Continued growth has resulted in the marketing, servicing and administration of group dental plans, prescription drug programs, group long-term salary contin­uance, qualified group life insurance programs, several comprehensive medical plans, optical and many other insured products.

Currently, we service firms and agents in four states with various types of employee plans, providing valuable insurance benefits for thousands of individuals.

The key to our success lies in the loyalty and dedication of our employees serving the needs of our policyholders and agents. Therefore, all inquiries and benefit deliveries are dealt with promptly, courteously and effectively.

An atmosphere is created and technology provided to enhance the maximum efforts of our people, resulting in a reputation of quality service to agents/brokers and policyholders.

Our Policyholders’ needs drive everything that we do. Being opposed to "wholesale brokerage”, Group Marketing Services, Inc. has established a network of carefully selected, dedicated independent agents that furthers policyholders’ satisfaction by enhanced professional service and communication

 

 

Our commitment to these quality individuals is tantamount. Developed by building long term relationships of mutual trust, respect and cooperation. Always cognizant that an agent has man­dated to us the care and control of his economic survival, "his accounts”. Support for these professionals through service, expertise and continuing education is imperative.

Our strong emphasis on service began with listening to our agents' input and insureds' opinions melding with the imagi­native talents of our own people. Constant effort is made to implement effective ideas and suggestions wherever possible, even as far as innovative coverage design and delivery systems change.

Continued communication includes a program of payroll inserts and posters, on-site employee orientation meetings and the assignment of one individual as a contact person for ongoing employee questions and service.

Agents receive monthly publi­cations on current industry trends, legislation updates, product highlights and account service suggestions.

Innovation, creativity and expertise are the foundation of Group Marketing Services, Inc. Without them, we will not survive. It is important that we maintain continuity of service, quality of the insurance companies we use, competitiveness of our products and our outstanding personal service.

Our commitment to these principals reflects our past and is an integral part of our future.

We will pursue excellence and continually earn the reputation of being a premier provider of group insurance that benefits small business.

 

 

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